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This reaction from the retail industry was triggered after two of the industry’s largest manufacturers, Callaway Golf and Acushnet Co. recently posted below average results for the second quarter – a period that is usually one of the most prolific in the calendar for golf equipment manufacturers. Fortunately, both manufacturers experienced considerable growth overseas in Q2, allowing both Callaway and Acushnet to offset the U.S. decline against foreign growth in sales.

Unseasonal weather conditions in key golfing areas has also affected golf equipment sales in addition to new USGA restrictions hindering product development.

Golf equipment manufacturers and retails agree that consumers are delaying the purchase of significant items such as complete golf sets – Callaway has recently dropped the prices on many of its high-end lines to spark consumer spending. Callaway was also responsible for incentivising golfers who purchased a golf driver with $100 of free petrol

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