Your Golf Performance Blog!

That smell of new golf equipment is pure heaven. The irons are sealed in their own large plastic bags separate from the woods. The shoes have those big wads of paper in the toes of them to keep their shape. And that new umbrella…smells exactly like a four foot putt for birdie the first time you open it and attach it to your new ultra-lightweight bag.

Problem with all this madness and credit card fury is that the moment most of us step out there on the first tee we realize that all the new golf equipment in the world can’t save us from us.

There’s surely an empowerment to hitting a 68 degree wedge for the very first time, but not if the ball heads directly at the marshall who’s wondering why your group has now fallen a half hour behind the group in front.

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How do the obstacles that present themselves on the golf course affect your mind game?

The game of golf involves changing variables that directly influence how a player approaches the game. Although you have control over which equipment you choose to play with or what days you will play, there are so many factors that are beyond your control which will affect the way you perform, as well as your attitude towards the game. Things such as weather, speed of the greens, length of the rough, slope of the fairway, your playing partner and players ahead of you are common variables over which you have no control. These are among the many factors that will affect how you perceive your game for that day, yet are out of your personal control. Variables on the golf course often cause distress in players who do not know how to manage obstacles that are introduced during the game.

What is your mental strategy?

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This reaction from the retail industry was triggered after two of the industry’s largest manufacturers, Callaway Golf and Acushnet Co. recently posted below average results for the second quarter – a period that is usually one of the most prolific in the calendar for golf equipment manufacturers. Fortunately, both manufacturers experienced considerable growth overseas in Q2, allowing both Callaway and Acushnet to offset the U.S. decline against foreign growth in sales.

Unseasonal weather conditions in key golfing areas has also affected golf equipment sales in addition to new USGA restrictions hindering product development.

Golf equipment manufacturers and retails agree that consumers are delaying the purchase of significant items such as complete golf sets – Callaway has recently dropped the prices on many of its high-end lines to spark consumer spending. Callaway was also responsible for incentivising golfers who purchased a golf driver with $100 of free petrol

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